Brain activation for the effect of the gift types (B).

Contributed by jnnkgw on Jan. 21, 2016

Collection: Women’s Preference for a Male Acquaintance Enhances Social Reward Processing of Material Goods in the Anterior Cingulate Cortex

Description: The left ACC showed significant difference both at the voxel- and cluster-level for a pairwise comparison between the gift types (romantic vs. non-romantic) from the liked giver. We used a voxel-wise threshold at p < 0.001, uncorrected. We then used a cluster-wise threshold at family-wise error (FWE) p < 0.05, corrected for multiple comparisons to finally identify the significant brain activations. See the article for detail.

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